Uber Eats mock campaign
The “Uber Hungry” campaign was created for Humber's Social Media course, in collaboration with Karen Chen, Haniya Yousufuddin, and Michelle Leal.
Campaign Objectives
The goal is to pitch Uber Eats as a must-have tool that should be integrated into the weekly routine of users as something easy and quick that simplifies life by having various meals delivered to your door. It is an extension of the community as it promotes smaller and more local restaurants and larger franchises.
Example of Instagram posts showcasing small businesses and utilizing the campaign hashtag #UberHungry. The hashtag is not just a way to easily find related content, but to also encourage and increase user-generated content.
Example of sponsored Instagram stories.
Examples of sponsored tweets enticing users in downloading the app.
